Characteristics Of Authentic Literacy Instruction Education Essay

Characteristics Of Authentic Literacy Instruction Education Essay Introduction When children come into the world, they come with the innate desire to explore their surrounding and this is seen in their daily interaction with the environment around them when it involves language development and more. They actively participate in their learning of spoken and written language from their parents and other people interactions (Teale & Sulzby, 1986). They see print in the world through signs on shops, along the road and even the supermarket and begin to make associations when they explore printed material (i.e.paper and crayons, and story books). They develop their written experiences by trying out different things, experimenting and inventing their own literacies. As the activities begin to take on more meaning, they increase their knowledge of how written language is formed and how they function in the real world, depending on different situations (Goodman, 1986). As a result, the real world offers these children an entire environment that is literall y rich with language experiences that the children can learn and produce in a natural setting. These settings will also involve human relationships that affect how children may or may not use the literacy tools they encounter (Tharp & Gallimore, 1988). Unlike the empty slate that some people believe children are born with, they are actually vital members of a dynamic system in which the environment influences (Bronfenbrenner, 1977). The more children use the resources available to them in the environment to expand on their knowledge and skills in relation to constructing more solid understanding of factors in the literary world, they are engaging in solving problems that utilizes cognitive skills and through their interaction with members of their environment. Therefore, children’s learning about literacy is integrally tied with practical action, resulting from their need to control, manipulate, and function in their environment. Without a doubt then, children cannot escape t he realities of reading and writing, which are so much a part of their lives as there are so many relationships and contexts that are tied in with these realities (Teale & Sulzby, 1986). Through participating in activities that require cognitive and communicative functions, children are drawn into the uses of these functions by their caregivers in ways that may nurture and develop them. Consequently, children’s earliest conceptions of literacy and strategies for reading and writing are likely to be formed through activities that are often socially instigated (Bruner, 1972). Therefore, the case for authenticity in literacy is a natural process. Authenticity refers to the real-life experiences an individual experiences when carrying out specific activities (Ableser, 2008). This involves life experiences that are naturally occurring in the lives of children and individuals. When a child argues with her parent on the merits of getting a dog, the points and arguments provided are a result of a natural and real reason for doing so. This authenticity is carried into the area of literacy in the classroom as the concept seems a logical progression of utilizing the innate curiosity and purpose of carrying out an activity as a part of the process of learning, into the classroom teacher’s goal of getting her students to learn and do academic related activities. The authentic activities that individuals typically exercise in day-to-day situations are replicated in the classroom. Unfortunately the ordinary practices of the culture-what people do in daily, weekly, and monthly cycles of activity do not seem academically sufficient to meet the educational standards set by the power that be. Such practices, for example, include shopping for the best bargain, figuring out the health hazards of microwaves or examining costs for a planned holiday are not translated adequately and therefore seem to be lacking in some way. Authentic literacy practices then seem to have failed in some way.

Applying Sociology to Public Practice Essay Example | Topics and Well Written Essays - 1250 words

Applying Sociology to Public Practice - Essay Example Sociology is defined as the 'scientific' study of the relationship between human social organization and human behavioural processes. Its early proponents and even sociologists today believe that they can develop a scientific way of studying mankind and his social nature in the same way as natural scientists have formulated a scientific approach to explain the physical world. Fundamental to the field is the notion that the relationship between human organization and social behaviour are subject to law-like processes and forces which can be revealed thru a systematic and careful observation and study. The theoretical models of causality should also be subject to empirical tests. (James, 1996) The problem with sociology which can be observed in the article authored by Francis et al (2007) entitled "Attitude toward Christianity among secondary school pupils in Northern Ireland: shifts in denominational differences" is that sociology tends to become unscientific. Sociology attempts to understand human behaviour not thru a set of a step-by-step analysis of characteristics of individuals but on the influence of interactions among individuals. It emphasizes the social forces present in a certain group which cannot be generalized to other groups much like the way scientific laws work. Social forces cannot be observed directly but must be inferred from human behaviour. In other words, there is no assurance that an observed and analyzed social phenomenon could be applied on another set of events. For example, the case for the article can only be found in Ireland. Sociology, therefore, becomes ambiguous. There is no finality in sociological pursuits because it is subjected to change and what is much more pressing is that mechanisms are often unidentifiable. Even if it was identified, there is always the question of finality. In the article by Francis et al, one can note that there was not even an attempt to determine the mechanism which caused the change in the regard for Christianity by male and female Irish children. All they did was to determine whether there was a change without even attempting to identify whether this was expected or whether it followed some kind of process. There was not even a discussion of a theoretical background discussing the mechanism of change for religious perception. They even conveniently stated that they did not deem it proper to know the underlying cause because it was out of the limits they have set. While it is good to know that there is an improvement in religious perception, wouldn't it have been more useful if one knows what is causing the chan ge so that it may be further developed Sociology will only assume the science mantle when it shakes off its reliance on first person subjective evaluations and surveys. The article itself depends widely on previous studies for comparison and does not even provide a scale of similarity with the procedures used. Most sociologists have little or no understanding of calculus yet they often present least-squares results as with the article. Sociology is for the most part verbal rather than quantitative. (James, 1996) Competing Perspectives As can be deduced from the previous discussion, there is a tendency for sociological knowledge to become of little value. According to Levin (2006), while there are indeed sociological researches that

Technology for business Coursework Example | Topics and Well Written Essays - 250 words

Technology for business - Coursework Example This is through the various tools that are available ranging from software management and social networking tools. Finally, the company has achieved improved customer experience as technology has led into better ways of managing and retrieving customer information. On the other hand, the use of technology poses threats to the company. First, the company is likely to lose its customers who rely on the products that are carefully crafted by the employees. The use of technology makes the products that are produced by the similar to other companies in the market. It can be observed that the customers opt for products that are produced by the company since they are specially crafted by hand (Attaran 588). The second threat is that technology within the sector is dynamic and this means that the entity is forced to invest heavily in technology. The company is advised to implement the new technology gradually into its poduction and this will ensure that the customers accept the change process in the same way. Finally, the company should invest into the form of production that is likely to be used for a longer

Minimum Wage :: Minimum Wage Essays

The Minimum Wage and Why We Should Leave it Alone When was the last time a "value" meal from McDonald, let alone any other fast food chain, did not cost five dollars or more? When was the last time premium gas was under a dollar a gallon? It's hard to remember, isn't it? Wouldn't it be great if everything cost a nickel, like back in the good ol' days? According to the laws of economics, it's not logical for things to have gotten more expensive competition should drive prices down. Then why have prices continued to rise over the years? The continuing demand of more money for less work has forced Uncle Sam to raise the minimum wage innumerable times in the last half century, which results in higher prices for the rest of us. Another raise in the minimum wage would, as all the others before it, raise prices for consumers, which would again result in another demand for a raise in the minimum wage. It's a viscous cycle that must be stopped before it loses control. Not only does a raise in minimum wage result in a raise in the cost of living, it also causes the dismissal of hardworking people who are happy with their current income. When the firing axe starts to fall, seniority often determines who goes and who stays. The more a single employee costs a business an hour, the fewer employees the business can afford to employee an hour. This results in the dismissal of employees to compensate for a raise in labor costs, which creates a smaller staff, which results in slipshod service. Although most reasonable people would rather pay more for better service, the plain fact of the matter is that the service hasn't really gotten any better. The service is better than it was when there weren't enough employees so people assume the service itself has gotten better, while the truth is that the service is just as haphazard as before. The laborers are simply replaced because of a need for more employees, more often than not by people who have never worked in those positions before. By having a staff that is constantly fluctuating, the business hurts itself the service is hurt because the new employees are in need of training, and in the end it is us, the consumers, who feel the real pain The pain we experience is that of rising costs in the market it's that sharp pain we feel every time we reach for our wallet, but it is in no way as painful as the fact that we give bonuses for no reason in the form of raises in the minimum wage.

The Ukrainian Higher Education System Today

A lot of us soon or late being either thinking students or worrying parents face with such problems â€Å"Which school is the best to study? Higher or Secondary Education† All this questions do not have clear and right answer but even though education is still one of the main and the most important problems of our society. So, how does the classical education system present itself? During the period of Renaissances- lyceums, colleges and gymnasiums were the main elements of High Education. And the basic subjects were Latin and Greek language, history and literature.Its aim was acquire of self-education skills, which in further life would help in studying out other subjects. In addition, this system of education was paid, that is why it was available to not all population. Classical education was substituted be real education, the foundations of which were exact science. Real education system has given the ability for developing of technical specialization. New, at that time kn owledge of math, physics and chemistry have brought into life electricity, steam machinery and electronic. In the beginning of the 20th century the education was still paid.But with the advent to power Communists Party, the education has become free. Free education became available for every person, even from villages, small towns and poverty from cities. The young state developed industry enterprises, built railways, were mastering virgin soil and Sibir. All this activities needed the specialists in exact science. In Soviet Union the school was chosen due to place of living. All school were the similar: the same program, same books, same education. Such position made senseless searching for another school.However, there was small number of special schools with deeper studying of foreign languages as German, French, Spanish and of course English. For the liquidation of illiteracy on one level with daily there also were evening schools, where adult people could receive basic knowledg e. Huge number of soviet people even having families wanted to be educated. Therefore Soviet Republics spaced a lot of means and attention to Higher and Secondary Education. The peculiarity of secondary Technical Education was receiving school education simultaneous with receiving specialization.Higher education stipulated for going out to better position in society. The quality of real education, on sample of Soviet Union, had given huge number of experts who later were demanded all over the world. In the end of 20th century great country died, as died its education system. New government decided to return some points of classical education. As you can see, among us someone graduated from simple school, someone from lyceum, someone from gymnasium. However, the attempts to resume the classical education were done partially.That means that the refuse of real education did not bring the increasing of education level. The fact is that all knowledge received must be used in labor activi ty. If it is not so- such knowledge does not make sense. The problem of our country today is small demand of technical knowledge. We really have specialists but they are old and they even do not have ability to share their skills with. We do not have enough factories to work, we do not have appropriate substitution for this, that is why we just simply cannot gave good specialist.We have bad statistic, there is small number of people who really wants to study and does it but then when they finally received their knowledge in our corrupt country, they prefer to use it abroad. The position of our villages is so frightening that young, just graduated students, do not want to work there. That is why now in 21st century every person have to clarify what to do and how, because who else will teach, treat and rule is now you choose irresponsibility, laziness and indifference†¦

The Gilded Age By Mark Twain - 1300 Words

Diana Martinez Dr. John Farrell History 12 (Tues. and Thurs. 9:30am-10:45am) 19 November 2015 The Second Gilded Age The Gilded Age is a term that is commonly used to describe the time period in American history in which the government â€Å"...was very favorable to the wealthiest Americans.† (Globalyceum Student Course Page 842) This period was named by the famous American author Mark Twain. Twain named this era the â€Å"Gilded Age,† because on the surface America seemed to be wealthy, but in reality it was falling into corruption and greed and was not at all wealthy. The â€Å"Second† Gilded age occurs right after the Great Depression, to the present (1930’s – 2000’s.) Regardless of the title, the original Gilded Age provided more of a positive impact for the future of America. The second Gilded Age only brought the fall of an impactful time. During the era of the second Gilded Age, income inequality and wage decline were a huge problem which lead to the lack of social mobility, as well as increasing the gap between rich and poor at a fast rate. Through out the years, the gap between the poor and the rich has only increased. The wage percentage has decreased, while the productivity percentage has increased. During recent years, the wealthiest of the American population, also known as the top 20%, control over 80% of the American wealth, while the â€Å"poorest of the poor† barely control 5% of the wealth. An example of this income gap would be CEO of companies and theirShow MoreRelatedThe Gilded Age By Mark Twain1730 Words   |  7 PagesThe Gilded Age was a period from the late 1800s through the early 1900s. The name of this time period was given by Mark Twain and Charles Dudley Warner in their book The Gilded Age: A Tale of Today which expresses this time using two stories. One of a Tennessee family trying to sell undeveloped land and the other of two upper class businessmen. This book visits the highs and lows of living in this age. Those who are rich and plentiful, and those who are dirt poor. Showing the struggle peopl e wentRead MoreThe Gilded Age By Mark Twain1217 Words   |  5 PagesCoined the term the â€Å"Gilded Age, this time period of 1870-1900 was first referred to as this title by a book written by Mark Twain. In respect to the United States during this time, it refers to the overall appearance of the US to appear as if saturated in gold and opulence, otherwise known as a land of dreams. However, this was not the case because underneath this initial viewpoint, there was poverty and injustice that lined the streets of every urban city. Throughout this time period, many factorsRead MoreAnalysis Of Mark Twain s The Gilded Age1671 Words   |  7 Pagesviews in the United States. 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Industrialization led to the creating of mass culture, which allowed peopleRead MoreEssay about Mark Twain641 Words   |  3 PagesIn the biography Mark Twain: The Divided Mind of Americas Best-Loved Writer by David W. Levy it was made clear that Mark Twain was very involved with all the society changes in his time period. Many of his novels have a theme circulating around the different changes and problems in society including slavery and racism. Mark Twain has been through the years preceding the Civil War, the Gilded Age and industrialization, this book explores his attitud e and actions during the time period. This bookRead More The Gilded Age Essay1094 Words   |  5 PagesThe Gilded Age Mark Twain collaborated with Charles Dudley Warner on The Gilded Age: A Tale of Today. Published in 1973, as Twain’s earliest work of extended fiction, The Gilded Age gives a name to the period of opulence and corruption at the end of the 19th century. 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This age was birthed at a time following the Civil War, around the Reconstruction Era and it would continue to rise until its last breath before the dawn of the Progressive Era . It is the age that brought us Mark Twain and Huckleberry Fin, yet it is almost a forgotten era as the time periods before and after absorbs all the glory . Even though Mark Twain coined the name, â€Å"the Gilded Age,† it may be easier to remember the Industrial RevolutionRead MoreThe Pen Name Of Samuel Langhorne Clemens933 Words   |  4 PagesMark Twain was the pen name of Samuel Langhorne Clemens, one of the most famous writers of American Literature. He was born on November 30, 1835, in the tiny Midwestern village o f Florida, Missouri. He was the sixth child of John and Jane Clemens. As a four year old, his family moved to Hannibal and he began to become exposed to the social and financial problems of his era when. Hannibal was a small town near the Mississippi River where his father his uncle owned slaves. 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Evaluation of the Environment of AW Malaysia - Free Essay Example

Sample details Pages: 11 Words: 3402 Downloads: 4 Date added: 2017/06/26 Category Ecology Essay Type Research paper Did you like this example? PURPOSE OF REPORT This report will present a finding from strategic evaluation of the environment of AW Malaysia. It also presents a turnaround strategic for AW Malaysia which increases the chance of survival. SCOPE OF THE REPORT In this report that will be microenvironment analysis, internal analysis, macro environment analysis, as well as any strategic to AW Malaysia. It also given strategic option and explain about the implementation of strategic, and finally the recommendation for AW Malaysia to turnaround. Don’t waste time! Our writers will create an original "Evaluation of the Environment of AW Malaysia" essay for you Create order LIMITATION OF AW MALAYSIA In 2001, AW Malaysia was bought over by KUB Malaysia SDN BHD. In 2008, boarded on a destructive expansion drive to renovation and expand its objective. However, the company reported that will close 24 AW outlet that is not making money will be shut down or repositioned, which include 24-hour AW drive-in restaurant in Petaling Jaya in this year. OVERVIEW OF AW MALAYSIA AW Restaurants is a chain of fast-food restaurant well-known by its draft root beer and root beer floats. It was the first fast food franchise restaurant in Malaysia and Asia. AW is still operations until today. AW is committed to deliver customers with delicious, safe meals and operation restaurants that meet the highest food safety standards. It also quickly became a favorite gathering place for students, especially from the nearby secondary school such as La Salle and Assunta. The fast food industry is growing rapidly. It has more doubled in a few years such as, Mcdonald, Pizza Hut, KFC, Burger King and Subway. Within this year, AW lost its market and plan to close down 24 outlets in Malaysia because they wish to relocate its business and operations to attain sustainable growth in future. AW are undertaking a counteractive strategy and reviewing the performance of each outlet. AWà ¢Ã¢â€š ¬Ã¢â€ž ¢s market gradually been replaced by other fast food restaurant due to the lack of a dvertising. The image of AW brand image is easily substituted by other fast food restaurant that always doing all kinds of advertising, because AWà ¢Ã¢â€š ¬Ã¢â€ž ¢s branding is not strength enough to stick in customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s mind. According to group managing director Wan Mohd Nor Wan Ahmad, he state that 24 outlet in Malaysia will close down in this year, to relocate its business and operations to attain sustainable growth. He will only retain outlets that have heavy traffic based on the increase in sales, and looking at ways to increase customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ satisfaction. The AW outlet is predictable to reopen in 2018, added by the source. The losses were mainly recognized to the groupà ¢Ã¢â€š ¬Ã¢â€ž ¢s food operations, directed by its subsidiaries AW Malaysia. AW Malaysia challenged major setbacks in the 2011 fiscal year where it recorded losses totaling RM44.5 million, 50% which was caused by impairment losses. (Wan Mohd Nor Wan Ahmad, 2014) Members of the pub lic had expressed their frustration over the imminent closure of the iconic restaurant in December. (Local Business Daily, 2014) A Facebook page à ¢Ã¢â€š ¬Ã…“Save iconic AWà ¢Ã¢â€š ¬Ã‚  was set up barely hours after the report surfaced. The page has gathered 260 likes within five hours of being set up, checked by The Rakyat Post. The iconic AW Malaysia is going to be revamped and will only be shut for the next three years to expedite the construction of the KUB Tower project. (The Pakyat Post, 2014) AW needs to be strategized or it will never happen of revamping after three years, and go bankrupt. STRATEGIC ENVIRONMENTAL ANALYSIS In considering the micro and macro impacts on a business, internal and external factors must be considered. There is a variety of tools in planning to sider these impacts of businesses, including the PESTLE, SWOT, and Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s 5-Forces Analysis. Macro environmental Analysis A macro environmental analysis has been conducted using PESTLE tool, which is political, economic, social, technological, legal and environmental. The findings of AW Malaysia have been summarized in the table shown below. APPLY TABLE (Table 1) The macro environmental analysis review AW Malaysia faces more threats than opportunities. The most serious the economic loss, the harder to invest on development of AW Malaysia which company has relied on. In political factors and legal view, Government introduces the Good Service Tax (GST), and all those application of licenses which involve law and regulation, affect the prices for consumer. Legally, the problems of cleanliness and hygiene caused the problem in maintenance. In economic factor, the increasing of francized of other fast food restaurant such as Mcdonald, KFC, Subway and Pizza Hut impact the economy downturn in short period very quickly. The cost of raw material increases also affect AW faced major setback. The inflation of rate increases which caused impairment losses. Social factor of AW is there are out of young people budget. Due to the economic factor, which leads to increasing of prices, young people are not affordable for the fast food. Besides, currently a lot of people start to increase health condition and increase living condition, so many people started to quit or stop eating fast food. Therefore, AW Malaysia end up by reporting that AW Malaysia will be reposition its business and operation to achieve sustainable growth by close down 24 outlets in Malaysia in end of this year. For technological factor, AW outdated computer system and lack of invention and development system, affected the attractiveness to the customer. Environmental factor of AW are ecological footprint because AW reduced packaging and use more recycled material wherever possible. AW eliminated own paperboard fry cups in favors of a paper bag, containing at least 70% recycled content. This impact A W brand was eco-friendly and ecological fast food restaurants. Micro Environment Analysis A macro environmental analysis has been conducted using the Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s Five Forces. Five forces analysis assumes that there are five important forces that determine competitive power in a business situation. APPLY TABLE (Table 2) The micro environmental analysis review AW Malaysia faces more threats than opportunities. The bargaining power of buyer are strong, the cost to consumer of switching from AW to those competitors. AW are deal with powerful buyers, which often able to switch to other competitors easily. The supplier power of AW Malaysia is weak which affect many competitive suppliers. Number of supplier of AW is high for each key input, mostly frozen food, which a lot of supplier on market. The supplier doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have the power and strength to control over AW in pricing. The threat of new entry of AW is easy to enter and exit, it also few economies of scale in place and training easily available. This impact new competitor is able to enter quickly and weaken the position of AW in Malaysia, and lead the reducing of profit. A threat of substitute of AW is strong which impact many affordable substitutes. There are too many similar fast food restaurants in industry which are more attractive in service and product. AW seldom improve and develop in their business, therefore is easier to let other substitute to weaken AW position. Competitive rivalry is high leads to buyer and supplier can switch to competitor with equally or more attractive product and service. AW have many competitors with offering equally or attractive products and services, so AW have little power in the situation, because supplier and buyers will go to competitors of AW if consumers do not get a good deal from AW. Internal Environmental Analysis AW Malaysia has a state of great-tasting ingredients, farmed with care. AW is proud to have high standards when it comes to AW food and drinks, which can taste it in everything they serve. AWà ¢Ã¢â€š ¬Ã¢â€ž ¢s product are patented that need to apply for franchise license which are unique resource. Unique logo design license of AW are hard to get shows that AW are unique resource. AWà ¢Ã¢â€š ¬Ã¢â€ž ¢s food is not fully utilized which mean supply more than demand. This lead to waste of food, it shows that AW are threshold competency. AW Malaysia are unique resource and threshold competency, this explain that AW stay marginally. SWOT Strength of AW is the first fast food restaurant invented in the United States in 1919. AW Malaysia has listed in The Malaysia Book of Records as the first franchise restaurant in Malaysia. AW also became the first Drive-in restaurant in Petaling Jaya as Iconic AW outlet. AW symbol, The Great Root Bear and their company orange color stated in peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s mind. Weakness of AW, due to the problems or repositioned or close down outlets that cost its lost profit because location is not considered or rented fee is too expensive, so AW is closing down 24 outlets in Malaysia. AW has not advertised comprehensively in Malaysia. People might not find the latest promotion of AW. however the competitors have strong advertised in anywhere caused the people will almost forget AW existing and lost its reputation in the market. In order to serve the food on time and make sure the food quality is fresh by commit some improvement on their servicing and food quality. The price of AW is slightly higher than other competitors. AW having a Sen Saver lunch set but after included all the charge of beverage and service tax, it cost around RM10, which are out of budget for a normally student or worker. People could switch to mamak stall rather than fast food restaurant. AW did not fully use of the technology of updating their detail of outlets location and closing down outlets information at website and social network, which confuse consumer. Opportunity of AW is having reasonable saver lunch treat meal to target in teenage which giving them to have more affordable meal set with food quality, in the same time save their budget. AW can plan to have more Festival Promotion such as Chinese New Year, Ramadhan dinner and etc, to interest another target market. People can have their Ramadhan open dinner in AW. AW also can come out with a new set meal with collectibles gift but only for limited time only. Due to strong competitors in the market, AW have to strengthen in a dvertising or commercial by publicize their products or brand image astutely to avoid consumers forget about their existing in the market due to strong competitors in the market. AW also can increase publicity in market by corporate with some big event such as à ¢Ã¢â€š ¬Ã…“Running Dayà ¢Ã¢â€š ¬Ã‚  or visiting to orphanage. Threats of AW are there are lots of other fast food restaurant competitors are challenging with AW is increasing rapidly in the market. Having fast food will increase a personà ¢Ã¢â€š ¬Ã¢â€ž ¢s risk of health by weight gain and obesity. Expensive fast food restaurants rented fee costly in increasing franchise in everywhere. Fast food restaurant chain changes in approach of leading in coming years which lead economic crisis. STRATEGIC OBJECTIVE In last year, AW Malaysiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s revenue is predictable to reach RM42 million by Dec 2014. For 2014, AW is expected to push up the fast-food operatorà ¢Ã¢â€š ¬Ã¢â€ž ¢s revenue to RM60 million next year. KUB announced a net loss of RM61.86 million for financial year ended Dec 31,2011 compared to a net profit of RM11.48 million in 2010. (Bernama, 2012) according to Datuk Wan Mohd Nor, he said that AW need to be capital inoculation but not selling it. He also state that working hours in shopping malls are limited and the rent is expensive, so the fast-food chain was continuously improving and optimizing its resources in present outlets to better serve its customer. To achieve profit, accounting a corrective strategy and reviewing the performance of each outlet. Any outlet which not making profit will be shut down or repositioned. Besides, preserve AW loyal customers and grab new segments like youngsters and lower middle income earners via value treats. Increase on the adv ertising and marketing strategy to create consciousness for public to after AW repositioned or open new outlets in Malaysia. KUB which is owner of AW targeted to list AW on Bursa Malaysia in 2015. STRATEGIC OPTION Basic Strategic To achieve profit with revenue of RM60 million in 2015, AW Malaysia need to be consolidation and turnaround. 40% of stake in AW Malaysia Sdn Bhd are not selling decided by KUB Malaysia Bhd (owner of AW) as the fast-food chain is assertive of a profitable turnaround after restrategize its business operations. The new outlets need to be concentrated in bustling in Klang valley where are predictable to push up the fast-food operatorà ¢Ã¢â€š ¬Ã¢â€ž ¢s revenue. 24 outlets of non-profitable outlets in Malaysia close down for business consolidation exercise. By doing this action, in the same time increase AW strength by develop core competences and downsizing company weaknesses. AW Malaysia needs to be strengthen performance by property, argo, engineering and construction, and food sectors in the quarter contributed to higher profits. AW CEO Samad Mohd Shariff told to the media after briefing on its 50th anniversary event in Petaling Jaya about, reviewing at the process of opening better stores in good locations and this will bring in the revenue. (Malaysian Reserve, 2013) Strategic Direction To achieve profit with revenue RM60 million in 2015, by using Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s Generic Strategy method is suggested to apply differentiation in AW Malaysia. Due to the price and product service of AW, their cost is not the lowest in the industry, but the target market of AW is broad due to AW brand image value. AW has many strong competitors such as McDonald and KFC which are strongly advertised, in order to strengthen the à ¢Ã¢â€š ¬Ã‹Å"First Fast food Restaurantà ¢Ã¢â€š ¬Ã¢â€ž ¢ in Malaysia slogan, AW needs to make their product and services different and more attractive to their competitors. To make a success of a differentiation strategy, AW need to have good research, development and innovation by having transformation of buildings and well train staff. AW need to strengthen the ability to deliver high quality product and service since the cost are not low but giving better value for customer. AW can implement it by giving out limited toys or attractive gift in seve ral set meal, and also offer promotion of buy more get more with attractive packaging and food, make sure the food are fresh and quality. AW competence on the signature Root Beer Float, they can make good use of the uniqueness of innovation of the product and strongly advertise that no other competitor cannot imitate. Because of the productà ¢Ã¢â€š ¬Ã¢â€ž ¢s unique qualities, if suppliers increase their prices the firm may be able to pass along the costs to its customers who cannot find substitute products easily. Specific Strategic To achieve profit with revenue RM60 million in 2015, in Ansoff Matrix strategy, AW should be using market penetration method to boost up their business. AW is the first fast food restaurant in Malaysia; therefore there is existing product to existing customers. AW need to practice several ways to achieve the target. AW should be changing the pricing, packaging, and adding minor features and most importantly, strongly increase advertising or add more sales people to increase sales. AW owners giving out discounting, vouchers to win business from competitors through competitive pricing. Besides, AW also can introduced fat free or low fat version of set lunch to counter a trend towards reduced consumption since people start to increase health condition. AW can plan to have more Festival Promotion to push dinner set for target market like family to have their gathering open dinner in AW. By choosing market penetration, this strategy is the lowest risk to have growth of AW Malaysia for s urvival. (Igoh H. Ansoff, 1957) STRATEGIC IMPLEMENTATION The current style of the management of AW Malaysia is middle of the road leader in Blake and Moutonà ¢Ã¢â€š ¬Ã¢â€ž ¢s Leadership Grid. Manager of AW did not push their staff to hit sales or stress them with cleaning up the environment. Manager did not offer additional training or opportunities to attend promoter training. Customer gets their order on time alright, but no additional services like welcoming customer from the door to the seat. As a result, employees of AW neither satisfied nor dissatisfied with their job, and their performance is average. Brandy is a middle-of-the-road-leader. The leader of AW has balanced concern for both production and people, settles for average performance from employees. This leadership is good, but AW manager leadership can be better. Manager should perform like team manager, which very concern about people and high task concern. With this style, AW could maximize the concern for both task and people. At the same time, employees promote active participation and teamwork creates open and comfortable environment, enough to keep staff motivated. (Kat, 2014) In Hersey and Blanchard model, AW Malaysia manager has leadership of participating or supporting. Leader attitude is low task focus with high relationship focus. The worker atmosphere is good but the tasks are not well commitment, able but unwilling or insecure in doing task. Staff of AW can do the job, but is refusing to do and showing insufficient commitment. Manager did not fear about reminding them what to do instead of concern with finding out reason the staff is rejecting and thence encourage them to cooperate. In this case, AW manager are suggested to be delegating and observing, a low task and low relationship style where the leader allows the group to take responsibility for task decisions. Staff at this level has do not need for support or frequent praise, although as with anyone, occasional acknowledgment is always welcome. Staff must have an attitude with h igh willingness and ability to change or motivated. (Hersey, 1999) STRATEGIC CONTROL The balanced scorecard complemented traditional financial measures with criteria that measured performance from three additional perspectives, such as got those of customers, learning and growth, internal business processes and financial. Some companies move beyond early vision for the scorecard to determine its value as the foundation of a new strategic management system. By using that way, the scorecard addresses a serious shortage in traditional management system. (Robert S, 2014) There are four processes in managing strategy, which is translating the vision, communicating and linking, feedback and learning and business planning. AW are recommended to apply this strategy by controlling the company vision and strategy. This strategy helps managers to build a compromise and let managers communicate their strategy up and down the organization and link it to departmental and individual goals. The scorecard would give manager of AW a way of confirming that all levels of the organi zation understand the long-term strategy and that both departmental and individual objectives are united with it. This strategy enables AW to integrate their business and financial plans. When managers use the motivated goals set for balanced scorecard measures as the basis for assigning resources and setting primacies, they can undertake and synchronize only those initiatives that move them toward their objectives. With this strategy also gives companies the volume for strategy learning, company can monitor short-term results from the three additional perspectives and appraise strategy in the light of recent performance. (David P.Norton 2014) CONCLUSION In conclusion, AW Malaysia Sdn Bhd needs to be innovated. By referring to strategy that mentioned in the report, it will have chance of survival and profitable.